Tom Cadden
National Sales Manager
Tom has over 19 years of experience in financial services, with a strong focus on the broker channel since 2018. He’s worked across both UK and Australian markets, bringing deep industry knowledge and a genuine passion for helping brokers succeed.
Before joining Plenti, Tom led dealer finance partnerships at a UK-based lender. One of his career highlights was securing a multi-year agreement with a major dealer group, successfully replacing a manufacturer-backed lender and setting a new benchmark for the business.
At Plenti, Tom is focused on making it easier for brokers to deliver great outcomes for their clients. He’s passionate about building smart, broker-first solutions and believes in the power of listening to feedback to drive real innovation.
His approach is honest, responsive and always solution-focused. Tom leads a team that works hard to be an extension of your business, ready to add value for you and your clients.
When he’s not talking finance, you’ll find him engrossed in car videos looking for his dream Porsche, with his rescue cat Hagrid or out on the golf course, chasing the perfect round.